A Paradigm Shift in Endurance Athletes - stop masking the injury

Endurance athletes continually push their bodies to the limit, and in some circles those who can suffer most will be able to endure longer and have better results.  With high frequency and intense training this can lead to decreased recovery, pain and eventually injury.  To persevere, some athletes will pop NSAIDs (non-steroidal anti-inflammatory) such as Ibuprofen like candy.  In specific sports the prevalence of NSAID use among athletes has been reported as high as 90%.